After Google’s Daydream Launch, Brands Have Short Window To Experiment With VR

In 3D Gadgets, Games Gadgets

The demand for virtual reality hardware and content currently outweighs supply, which is a good problem to have when you’re a marketer. But the supply challenges are only temporary. In fact, Google’s new Daydream VR device is set to go live tomorrow, paired with a framework that allows Daydream apps to work on some Android phones.

Brands and advertisers should use the next short window of time as an opportunity to test creative, understand what works, and get ahead of the curve when it comes to creating content and experiences for a more mature market.

Nearly one-fourth (24 percent) of US consumers aged 18-54 said they will likely use or purchase VR in the next year, according to a Nielsen study. Another 20 percent said they didn’t plan to try it but then expressed increased interest after learning about the basics. As we enter an era of VR, we still face a number of technological hurdles before we reach mass adoption, but perhaps we are closer than we think. Read More…