L’Oreal’s ‘Smart’ Hairbrush Wants to Help Solve a Huge Beauty Problem

In Health Gadgets

L’Oreal thinks your hairbrush could be a little smarter.

The French cosmetics and beauty giant this week will debut a connected smart hairbrush called the Kérastase Hair Coach at CES 2017 in Las Vegas.

The device is a brush that comes with sensors that L’Oreal promises will measure the quality of a user’s hair as well as the effects of different hair care routines.

The gadget will retail for “under $200″ and will be available this fall at Kérastase hair salons as well as online.

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