Samsung Runs Apology Ad Over Galaxy Note 7 Recall

In Technology

Samsung Electronics ran an apology ad in major U.S. newspapers on Monday, pledging to thoroughly look into what led to the massive recall of its Galaxy Note 7 smartphone and renewing its commitment to consumer safety.

“An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry,” Samsung said in the ad that appeared in the Washington Post, the New York Times and the Wall Street Journal in the name of Gregory Lee, president and CEO of Samsung Electronics North America.

“We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers,” Samsung said. Read More at